Latest collection


Effortless silhouettes combined with whimsical details and textures make the New Rose gowns distinct, along with their delicate floral hand embroidery and intricate beading, the thinnest straps, petal textures, playful thigh high slits, fashion forward sleeves and skin baring profiles.


Have you own ideas? Allow us to work with you to create your unique master piece using fabrics available from our supplier.


What is unique with the Jo Malin label is that the collections are accompanied by separate accessories transforming the styles into several looks. This opens up numerous options of personalizing, allowing the Jo Malin bride to rock multiple outfits in her wedding day.

I couldn’t be happier with my experience ordering a Sheer Bride gown! Jo went above and beyond in communicating with me to make sure the wings were customized to match the style and fit of my dress, and vision for my wedding day. Once we decided on the specifications, I received the wings within 1 week, and they were exactly as I had pictured. I cannot wait to show them off on my wedding day!

— Megan, Hoboken United States

Jo is very friendly and helpful. The advice was really great. If you couldn’t imagine something, she sent explanations or pictures directly. You can tell, for Jo, it’s not just about selling items, it’s about supporting the bride for her big day. I felt completely comfortable. While the wings were being made, Jo kept me to date with pictures of progress and whether everything looked to my satisfaction. When the wings arrived, they were just perfect. I can highly recommend this shop on etsy. Jo’s wonderful character and the result convinced me!! Contact buyer

— Sandra, Germany