n e w r o s e

introducing: jo malin

Our passion is creating effortless and innovative gowns for the modern romantic Bride who yearns for a feminine and sophisticated wedding dress at an attainable price point.

Made with hand selected soft and breezy fabrics, our gowns feature simple but luxurious details and individual style. Lightness and ease-of-wear is prioritized as we aim to bring contemporary gowns with a unique sense of timelessness into the world of bridal.

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the modern romantic bride



We draw inspiration from the fashion-forward and independent woman who desires a wedding day outfit which celebrates her personality.
Our bride is chic, confident and assured when it comes to what she requires to feel perfect, and her effortless style speaks for itself – at her wedding more than ever.

FEATURED GOWNS

READY TO FIND THE DRESS?

VISIT OUR ONLINE BOUTIQUE OR BOOK AN APPOINTMENT

what our brides say

Jo, You’re a wonderful person and I recognized, that it is not just about selling a dress for you, it’s about supporting me as a bride. Thank you for being so lovely, thank you for the beautiful dress and the friendly conversation. Wish you the best and I will send pictures after my wedding at the end of September. If you didn’t live a thousand miles away, I would ask if we could go to have a coffee 😀 it was nice to get in touch with such a nice person!

– Sandra, Germany

I couldn’t be happier with my experience ordering from the Etsy shop! Jo went above and beyond in communicating with me to make sure the tulle wings were customized to match the style of my gown, and vision for my wedding day. Once we decided on the specifications, I received the wings within 1 week, and they were exactly as I had pictured. I cannot wait to show them off on my wedding day!

– Meghan, New York