Our passion is creating beautiful and affordable gowns for the contemporary bride who yearns for an effortless, dreamy and romantic wedding dress that celebrates her personality.

The Jo Malin bride is chic, confident and assured when it comes to what she requires to feel perfect, and her effortless style speaks for itself – at her wedding more than ever.

Made with hand selected soft and breezy fabrics, our gowns feature simple but luxurious details and are rich in individual style. Lightness and ease-of-wear is prioritized as we aim to bring contemporary gowns with a unique sense of timelessness into the world of bridal.