A B O U T

Our passion is creating timeless and innovative gowns for the romantic and refined rebel Bride who yearns for an elegant yet understated dress with an alternative edge.

We draw inspiration from the fashion-forward and independent woman who desires a dress which celebrates her individuality.
Our bride is chic, confident and assured when it comes to what she requires to feel perfect, and her effortless style speaks for itself – at her wedding day more than ever.

Using soft and breezy fabrics, simple but luxurious details, individual style and ease-of-wear is prioritized as the brand brings modern gowns with a unique sense of elegance into the world of bridal.

With an artistic approach to tailoring and obsession of quality and fit, all of our gowns are designed and attentively finished by hand at our atelier in Cape town, South Africa, voted the capital of design in 2014
where a unique diversity of cultures has laid the foundation to our commitment to make affordable fashion available to all.

JO MALIN

modern simplicity made-to-order

easy to love, effortless to wear

dreamy, romantic custom couture

unlimited elegance, uniquely you

READY TO FIND THE DRESS?

VISIT OUR ONLINE BOUTIQUE OR OUR ATELIER